recent news
Adam Gelles speaks at JFAM Breakfast
Adam Gelles, CEO, the AMM Group joins the Journal of Financial Advertising and Marketing for breakfast discussion on best practices for marketing reporting excellence. moreOracle® Chosen as Key Technology Partner
The AMM Group has partnered with the Oracle Corporation. This will provide the AMM Group two key advantages: visibility into Oracle’s data warehousing, management, business intelligence, CRM and marketing analytics products and access to Oracle's robust GTM engine to introduce our products and services to Oracle customers through their partner network program. moreThe AMM Group Adds to Advisory Board
In addition to David Shen, President, David Shen Ventures, the AMM Group has added Mark E. Benson, President, Mark E. Benson & Associates & Former CMO, Key Bank USA, National Association's Champion Mortgage (a division of KeyCorp) and Tom Sperry, CEO, Acerno & Former President of aQuantive’s Atlas Division to our Advisory Board. morerequest a demo
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Optimize Your Marketing Performance
More than ever marketers are challenged with improving and managing their marketing performance and return-on-marketing investment.
That famous John Wanamaker quote, “The trouble is half the money I spend on advertising is wasted; the trouble is I don’t know which half…” has never been truer than in today’s complex real-time marketing environment.
Improvements have been made since 1900 but we’re still far from where we need to be. “A company’s ability to make effective marketing decisions requires relevant and targeted metrics and measurements… there is a substantial gap that still needs to be bridged.” as pointed out by Bob Liodice, President and CEO of the ANA (Spring 2007).
Furthermore, as today’s media landscape changes the complexity of managing marketing performance becomes ever more difficult. The advent of social and auction-based media; consumer generated and controlled content; and emerging platforms and media has made marketing one of the most complicated supply chains to manage.
This is the challenge… or the opportunity. We call it Marketing Performance Management.
The AMM Group and its Advanced Marketing Intelligence System (AMIS™) empowers marketers and their agencies to overcome today’s challenges. We fulfill the mission-critical need for companies requiring marketing performance management for today’s complex and fragmented environment.
The Advanced Marketing & Media Group, Inc. is a Software-as-a-Service company providing marketing technology solutions that empower marketers, agencies and media companies the ability to maximize marketing performance. Our unique platform, the Advanced Marketing Intelligence System™ (AMIS™), offers marketers a turn-key easy-to-use marketing intelligence platform that provides real-time marketing performance dashboards, reports and custom analytics for unparalleled actionable marketing decision-making.
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